The cofounder of Whoop, the fitness performance tracking device, Will Ahmed, describes the unique fitness opportunities of tracking your biodata. He shares how top athletes use the data to optimize performance and the possible future implications of collecting and commercializing human data. He describes how the Whoop wearable device is designed to improve a person’s life not invade it like some other wearables and the massive responsibility of having more data on professional athletes than any other company ever.
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[8:49] Will describes the process Whoop uses to create a fitness profile and the features that make it unique in the fitness tracking device industry.
[17:44] Building Whoop’s technology took longer than building a following and the brand.
[23:04] Will explains that Whoop is a performance tracking device and membership platform, not an amalgam of messaging services and apps.
[26:04] The data collected by Whoop can be for the greater good of future human development but how will it be bastardized?
[36:12] Individuals need to find the best way to use the data Whoop collects to enhance their physiology.
[41:17] How Whoop Live changes the fitness game and Will talks about what future issues professional sports teams may face.
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