Finding a new way of eating that makes you feel great is exciting but when it comes to maintaining your new food philosophy it is not always easy. In this episode, Drew’s guest, Jeff Frese, Founder of Fat Snax shares his story of taking hard-boiled eggs into the movies to stay in ketosis. He knew there had to be a way to create a satisfying (and less smelly) snack you could eat anywhere. Along with his 6-year-old daughter, Jeff created the perfectly scrumptious keto cookie. Since 2016, Fat Snax has ruled the keto snack market and is available in most major grocery chains and online. Drew and Jeff also discuss the benefits they realize from being on a ketogenic diet, what influenced Jeff to create his own brand of products, and the ingredients that set Fat Snax apart from other keto snacks.
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Key Takeaways:
[4:16] The influences that led Jeff to become the business owner he is today.
[8:40] The benefits Jeff noticed when he went full-on keto were mental clarity and being leaner and stronger without much effort.
[10:14] Following the 4-Hour Work Week formula and with the help of his 6-year-old daughter Jeff tested, branded, and sold his keto cookies.
[16:29] The ingredients and sweeteners that set Fat Snax apart from other keto snacks.
[24:46] Drew and Jeff share their current diet regimen.
[34:14] Key strategies that helped propel Fat Snax into the mainstream.
[40:30] How to find Fat Snax and contact Jeff.
Sponsors:
Keto School Program — Get access to all of Drew’s keto content in one convenient location. It’s an all-keto monthly membership program for only $8.95/month. Get your first week free, cancel any time.
Complete Wellness Supplements — Shop Drew’s hand-formulated, high-quality, pre-workout greens, Keto Meal Replacement with grass-fed collagen, MCT Oil soft-gels, and more.
Mentioned in This Episode:
Single Daddy Daily Podcast — A Collaboration of Drew & Evan DeMarco
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