Michael Brandt is a biohacker, entrepreneur, and Co-Founder/CEO of H.V.M.N. In this episode of the Fit2Fat2Fit Experience, Drew and Michael chat about Michael’s background as an athlete, product manager at Youtube, Professor of Brand Strategy, and ultimately his journey into entrepreneurship. They also discuss the founding of H.V.M.N., the evolution of ketone esters, and how they are working to bring this incredible nutrition technology to the masses. If you have ever wondered how ketone esters could supercharge your brain and body, then you don’t want to miss this episode!
HIGHLIGHTS:
[04:02] Michael’s background in running, why he loves it, and how he stumbled into the role of co-founding and becoming the CEO of H.V.M.N.
[11:55] Why endurance runners are adopting the ketogenic diet in order to promote metabolic flexibility, and the story behind how H.V.M.N. was founded.
[24:09] Why ketone esters were historically so expensive, Michael’s experience on Shark Tank, and how ketone esters may be utilized by everyday people in the future.
[33:05] The process of building H.V.M.N., the difficulty of scaling a start-up with a widely unknown product, and how Michael incorporates Ketone I.Q. in his daily life.
[39:20] How ketone esters have been shown to improve sleep and recovery, and other unique uses for ketone esters.
SPONSORS:
H.V.M.N. — Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use the code “fit2fat2fit” at checkout for 10% off of your order!
SHOW LINKS:
@bdm_runner on all socials!
Take the Fit2Fat2Fit Podcast Listener Survey
Email Drew: info@fit2fat2fit.com
JJ Peterson is a Certified Fitness Instructor, Founder/Owner of Clean Simple Eats, and made an appearance on season one the “Fit to Fat to Fit” tv show as a personal trainer. In this episode, Drew chats with another show participant, JJ, about his experiences on the show, the biggest lessons that he learned, and how those lessons were ultimately integrated and are still being drawn upon today in his thriving business. Like the other trainers that Drew has interviewed so far, the unforeseen emotional and mental aspects of gaining weight were the toughest for JJ to overcome, but he was able to overcome it with a balanced, clean diet that his wife developed. In this episode, JJ not only shares the structure of his diet that led to his impressive weight-loss, but he also shares many tips and tricks that helped to to overcome his mental and emotional hurdles as well.
HIGHLIGHTS:
[01:05] JJ’s background, what led him to accept a role as a trainer on the “Fit to Fat to Fit” show, and his biggest surprise as he gained weight on the show.
[10:44] JJ’s biggest disappointment when his episode aired, and the structure of the weight-loss phase of his journey.
[18:15] The evolution of JJ’s business after the show, and how he and his wife incorporate the lessons that they learned into their business.
[24:45] The connection between physical, mental, emotional, and even spiritual transformation, and how gaining weight affected JJ’s ability to be a great father to his kids.
[32:37] How trainers can learn empathy without going to the extreme of doing a Fit2Fat2Fit experiment, and the importance of doing inner work before beginning a transformation journey.
SPONSORS:
Manscaped — Manscaped makes precision engineered tools for your family jewels. Their new Lawn Mower 4.0 uses unique SkinSafe Technology designed specifically for the groin and body to give you a clean trim, whilst protecting your most sensitive areas. They also produce premium skin and body care products designed to keep your skin healthy, and keep you feeling fresh - all day, everyday. And ladies, Manscaped products aren’t just for men! Use code “fit2fat2fit” at checkout for 20% off of your order and FREE shipping!
H.V.M.N. — Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use the code “fit2fat2fit” at checkout for 10% off of your order!
SHOW LINKS:
Take the Fit2Fat2Fit Podcast Listener Survey
Email Drew: info@fit2fat2fit.com
Felicia Romero is a Fitness Business Mentor, Podcast Host, former gym owner and competitive bodybuilder, and she appeared in season two of Drew’s show “Fit to Fat to Fit.” In this episode, Drew and Felicia talk about her experience on the show, the hardest parts of gaining and losing weight, as well as the biggest lessons that she learned after having time to look back and reflect on what she endured. This episode focuses heavily on the mental and emotional aspects of gaining and losing weight, as well as some great strategies to overcome the mental hurdles that you will inevitably face!
HIGHLIGHTS:
[03:36] A summary of Felicia’s “Fit to Fat to Fit” episode, and the hardest aspects of gaining weight during the show.
[09:42] Felicia explains why the mental side of gaining weight was the most difficult for her to overcome, and her biggest insights from the weight-gain phase of the show.
[20:10] What it was like for Felicia to start losing weight again, the important difference between weight loss and fat loss, and the aftermath of her episode airing.
[28:44] The biggest takeaways from Felicia’s experience on the show, and where she is today.
[37:20] Healing deep wounds, why it’s so important to do true inner work, and the key to overcoming patterns that we can’t seem to control.
SPONSORS:
Manscaped — Manscaped makes precision engineered tools for your family jewels. Their new Lawn Mower 4.0 uses unique SkinSafe Technology designed specifically for the groin and body to give you a clean trim, whilst protecting your most sensitive areas. They also produce premium skin and body care products designed to keep your skin healthy, and keep you feeling fresh - all day, everyday. And ladies, Manscaped products aren’t just for men! Use code “fit2fat2fit” at checkout for 20% off of your order and FREE shipping!
H.V.M.N. — Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use the code “fit2fat2fit” at checkout for 10% off of your order!
SHOW LINKS:
Take the Fit2Fat2Fit Podcast Listener Survey
Email Drew: info@fit2fat2fit.com
Carrie Cox is a photographer, writer, and was formerly a trainer that was casted on the “Fit to Fat to Fit” TV show. In this episode, Drew and Carrie talk about her time on the show, the dark places that gaining and losing weight took her, and how hitting rock bottom literally changed Carrie’s life forever. While Carrie’s experience was largely one of heart-break and suffering, she ultimately found herself on a path of healing the deep wounds that she didn’t even know existed, and forgiveness of not only herself - but those that had inflicted the deepest of her wounds. Her story is inspiring, insightful, and a testament to the power of forgiveness.
HIGHLIGHTS:
[01:38] Why Carrie signed up for the Fit to Fat to Fit TV show, her vexatious experience on the show, and the value of facing your deepest fears.
[14:10] The dark places that Carrie endured when losing weight, how she learned to show up for herself, and the backlash that she faced after the show aired.
[26:22] How Carrie ultimately arrived at a place of acceptance, and the importance of forgiving yourself and others when on a path of healing.
[35:08] Carrie’s experience of being raised Mormon, how women are often programmed to think a certain way when raised within organized religion, and where Carrie is at today in life.
[41:03] The biggest takeaway from Carrie’s Fit2Fat2Fit experience, and her challenge to every listener.
SPONSORS:
Manscaped — Manscaped makes precision engineered tools for your family jewels. Their new Lawn Mower 4.0 uses unique SkinSafe Technology designed specifically for the groin and body to give you a clean trim, whilst protecting your most sensitive areas. They also produce premium skin and body care products designed to keep your skin healthy, and keep you feeling fresh - all day, everyday. And ladies, Manscaped products aren’t just for men! Use code “fit2fat2fit” at checkout for 20% off of your order and FREE shipping!
H.V.M.N. — Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance. Use the code “fit2fat2fit” at checkout for 10% off of your order!
SHOW LINKS:
Take the Fit2Fat2Fit Podcast Listener Survey
Email Drew: info@fit2fat2fit.com